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Behind the Bunny

Hand-crafted in Buenos Aires, Argentina, two founders lead a close-knit team.

Catalina de León Belloc

Catalina de León Belloc

Mother.

Product Designer.

Chocolate Addict.

Catalina is on a lifelong journey to solve people’s problems through effective UX and UI. As the former head of design at Indicius, she followed her passion for details while leading teams and working on award-winning projects for clients from all over the world. As the founder of Purple Bunny and Product Designer at Feedly, Catalina follows her hunger for new ways to make users’ lives easier and better. She’s also a jury member at CSSDA.

Hernan Puente

Hernan Puente

Father.

Entrepreneur.

Football freak.

Hernán is a self-described semi-geek who wears both technical and creative hats. He’s been in the internet business since 2000, working as a web analyst for big corporations like Accenture and IBM. He’s proven his leadership skills as CEO and founder of Indicius, former jury member at AWWWARDS, and current jury member at CSSDA. Hernán manages to be exceptionally friendly and communicative with both his teams and his clients.

Valentin Rios

Valentin Rios

Designaholic.

Music producer.

Coffee lover.

Valentin is a designaholic with a huge love for aesthetics and a tight relationship with UX from his Industrial Design background. He joins the team remotely from the country’s beer capital: Santa Fe. He hopes to give every user the best experiences while having fun and doing what he loves.

Agostina Albamonte
Operations ManagerShapeCreated with Sketch.

Agostina Albamonte

Mother.

Marketer.

Art Nerd.

Agostina is an online marketing expert and natural-born producer. She's an art history graduate, photographer, and founder of uarjola, a boutique social media agency. She brings her love for coaching, facilitating workshops, and asking great questions to consistently energize the team.

Jesica Pretel

Jesica Pretel

Designer.

Photographer.

Wanderlust Spirit.

Jes loves solving communication problems with innovative visual solutions. Her tools include a degree in visual communication design, background in photography, photo editing, and typography. She’s curious, detail-oriented, and borderline obsessive about even the smallest of details. She’s living in the city of Santa Fe—most of the time—but she loves travel too much to stay put for long.

Paula Petroni
PROJECT MANAGER & WORKSHOP ADVOCATEShapeCreated with Sketch.

Paula Petroni

Workshopper.

Diversity upholder.

Color lover.

Pau is a restless curious. Arts, Fashion, History, Botanics- anything can fascinate her. She's been working on Branding as a Designer, Art Director, and Project Manager since 2000. She believes design is a collaborative discipline based on teamwork and feedback- two principles she did workshops on while teaching Design at Buenos Aires University for nearly 10 years. While she is a processes' lover and orderholic, humor and creative playfulness are things she treasures the most at work and at home.

Nahuel Rosa
PROJECT MANAGER & COPYWRITERShapeCreated with Sketch.

Nahuel Rosa

Task-Tracker Obsessive.

Psychology lover.

Cheescake Connoisseur.

Nau is a world traveler originally from Villa Mercedes, San Luis. He studied Psychology at NYU Abu Dhabi and got his master's degree in Social Work at NYU in New York. He believes in the power of people to create positive social change and devotes his time inspiring others to become their ideal selves. His definition of free time always involves artisan beer, good music, and close friends.

Dayana Rivero

Dayana Rivero

Designer.

Caribbean.

Perfectionist.

Take a tropical soul with Venezuelan roots, combine it with a deep love and curiosity for design, and there you have: Day. Graphic design, UX, community management, and web development are her specialty areas but you can also count on her to bust out her dance moves to every beat that comes to mind. She's driven by her need to design digital experiences that are both functional and beautiful.

Carlos Herrera
GRAPHIC DESIGNER

Carlos Herrera

Designer.

Illustrator.

Ninja Monk.

Carlos is a graphic designer and illustrator who has done hundreds of spiritual retreats in reverence to color palettes. He believes that a daily fast helps him visualize the perfect font and uses meditation to guide him towards the sacred unity of elements. He knows however that design isn’t something magical- aesthetics is only half the journey. Behind every good design, there must be a need addressed, a process fulfilled, and a satisfied client. The order sets us free!

Mariel Ferrer
UX/UI Designer

Mariel Ferrer

Mother.

Copywriter.

Traveler.

Mai always liked being a creative. As a kid, she would make silly fake radio jingles and analyze the back of cereal boxes. She has worked at different ad agencies in Manila where she learned not just to wear many hats, but to wear each of them well. A proud Filipina now living in Buenos Aires, she stays creative by being ever-curious, voracious reading and film watching, dreaming, and lots of cakes.

Annie Bacher
Copywriting ConsultantShapeCreated with Sketch.

Annie Bacher

Writer.

Runner.

Health Nerd.

Annie is from NH, USA, living the steak and Malbec dream in Buenos Aires. She spent years as an agency copywriter working for corporate giants like Coca-Cola and United Airlines. Now, she helps B2B tech and design companies positively impact people’s lives through user-centric content strategy.

Elena LeFevre
Project Manager & CopywriterShapeCreated with Sketch.

Elena LeFevre

Writer.

Athlete.

Ocean Lover.

Elena grew up in New York and settled down in the coastal city of Mar del Plata, Argentina. Having worked five years as a writing mentor, she is passionate about helping others find their voices. She turns what people say into what they mean through sincere, effective copy. When she's not writing, she loves jumping in the ocean, no matter what time of year.

This is our jam

This stuff is to us what carrots are to...well, a bunny.

  • Marketing websites
  • Brand identities
  • 2D animations
  • E-commerce websites
  • Illustrations
  • Web & mobile apps

Here's how we do it

1

Explore

We delve into the project through an efficient discovery and planning stage.

  • Research
  • Strategy
  • Ideation & Sketching
  • Branding
  • Prototyping & Validation
  • Moodboarding
2

Create

We use all the tools at our fingertips to design something beautiful and functional.

  • Information Architecture
  • UX Design
  • UI Design
  • Responsive Design
  • Motion UI
  • Illustration
  • Style Guide Development
  • 2D & 3D Animation
  • Content Creation & Copywriting
3

Build

We develop and polish the finished product, and offer continual improvement.

  • Technical planning & consultancy
  • Font + Backend Development
  • CMS Systems
  • Web and mobile apps
  • E-commerce development

Awards

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CarrotCreated with Sketch.
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CarrotCreated with Sketch.
CarrotCreated with Sketch.

Youth Justice Network -

Top 10 Culture & Education Website Designs by DesignRush

Meet an Immigrant -

CSSDA Special Kudos 2016 NOV 30

Chicago Montessori -

CSSDA Special Kudos 2016 JUN 20

Chicago Montessori -

CSSDA Special Kudos 2016 NOV 30

Safer Systems -

CSSDA Special Kudos 2016 MAY 8

Rochelle Bailis -

Special Kudos 2018 JUN 4