Behind the Bunny

Hand-crafted in Buenos Aires, Argentina, two founders lead a close-knit team.

Catalina de León Belloc

Catalina de León Belloc


Product Designer.

Chocolate Addict.

Catalina is on a lifelong journey to solve people’s problems through effective UX and UI. As the former head of design at Indicius, she followed her passion for details while leading teams and working on award-winning projects for clients from all over the world. As the founder of Purple Bunny and Product Designer at Feedly, Catalina follows her hunger for new ways to make users’ lives easier and better. She’s also a jury member at CSSDA.

Hernan Puente

Hernan Puente



Football freak.

Hernán is a self-described semi-geek who wears both technical and creative hats. He’s been in the internet business since 2000, working as a web analyst for big corporations like Accenture and IBM. He’s proven his leadership skills as CEO and founder of Indicius, former jury member at AWWWARDS, and current jury member at CSSDA. Hernán manages to be exceptionally friendly and communicative with both his teams and his clients.

Annie Bacher
Copywriting ConsultantShapeCreated with Sketch.

Annie Bacher



Health Nerd.

Annie is from NH, USA, living the steak and Malbec dream in Buenos Aires. She spent years as an agency copywriter working for corporate giants like Coca-Cola and United Airlines. Now, she helps B2B tech and design companies positively impact people’s lives through user-centric content strategy.

Valentin Rios

Valentin Rios


Music producer.

Coffee lover.

Valentin is a designaholic with a huge love for aesthetics and a tight relationship with UX from his Industrial Design background. He joins the team remotely from the country’s beer capital: Santa Fe. He hopes to give every user the best experiences while having fun and doing what he loves.

Agostina Albamonte
Operations ManagerShapeCreated with Sketch.

Agostina Albamonte



Art Nerd.

Agostina is an online marketing expert and natural-born producer. She's an art history graduate, photographer, and founder of uarjola, a boutique social media agency. She brings her love for coaching, facilitating workshops, and asking great questions to consistently energize the team.

Jesica Pretel

Jesica Pretel



Wanderlust Spirit.

Jes loves solving communication problems with innovative visual solutions. Her tools include a degree in visual communication design, background in photography, photo editing, and typography. She’s curious, detail-oriented, and borderline obsessive about even the smallest of details. She’s living in the city of Santa Fe—most of the time—but she loves travel too much to stay put for long.

Elena LeFevre
Project Manager & CopywriterShapeCreated with Sketch.

Elena LeFevre



Ocean Lover.

Elena grew up in New York and settled down in the coastal city of Mar del Plata, Argentina. Having worked five years as a writing mentor, she is passionate about helping others find their voices. She turns what people say into what they mean through sincere, effective copy. When she's not writing, she loves jumping in the ocean, no matter what time of year.

Constanza Güena
UX/UI Designer

Constanza Güena



Ice cream sommelier.

Coti loves design because it’s about fixing things. She’s a soon-to-be graduate of visual communication design with a background in photography, illustration, and typography. She’s a curious Googler-of-all-things, avid fiction reader, and pop culture enthusiast. She's from Santo Tomé, Argentina, and grew up with 15 cousins, so she’s naturally a team player.

This is our jam

This stuff is to us what carrots are to...well, a bunny.

  • Marketing websites
  • Brand identities
  • 2D animations
  • E-commerce websites
  • Illustrations
  • Web & mobile apps

Here's how we do it



We delve into the project through an efficient discovery and planning stage.

  • Research
  • Strategy
  • Ideation & Sketching
  • Branding
  • Prototyping & Validation
  • Moodboarding


We use all the tools at our fingertips to design something beautiful and functional.

  • Information Architecture
  • UX Design
  • UI Design
  • Responsive Design
  • Motion UI
  • Illustration
  • Style Guide Development
  • 2D & 3D Animation
  • Content Creation & Copywriting


We develop and polish the finished product, and offer continual improvement.

  • Technical planning & consultancy
  • Font + Backend Development
  • CMS Systems
  • Web and mobile apps
  • E-commerce development


CarrotCreated with Sketch.
CarrotCreated with Sketch.
CarrotCreated with Sketch.
CarrotCreated with Sketch.
CarrotCreated with Sketch.

Meet an Immigrant -

CSSDA Special Kudos 2016 NOV 30

Chicago Montessori -

CSSDA Special Kudos 2016 JUN 20

Chicago Montessori -

CSSDA Special Kudos 2016 NOV 30

Safer Systems -

CSSDA Special Kudos 2016 MAY 8

Rochelle Bailis -

Special Kudos 2018 JUN 4