Brainpoints

Validating a
productivity
and wellness
app with a
Design Sprint

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Project Type

Design Sprint
App

Our Role

Sprint Facilitators
UX & UI Design

Year

2020

Location

Buenos Aires, Argentina

The Project

Brainpoints is an app that helps users generate habits to improve their well-being and productivity, so they can feel better and be more efficient at work.

The Challenge

The Brainpoints team had a great idea for an app, based on complex neuroscience and psychology. Their biggest challenge was to narrow the scope of their project and create a tangible, user-friendly prototype to test.

The challenge: Turn a complex idea into a tangible, user-friendly app

The Challenge

Gabriela, neuropsychologist and founder of Brainpoints, needed to validate her idea for an app that helps people harness their strengths through habit formation.


Brainpoints asks users to complete simple, daily tasks explained in the app, so they can improve certain “points” of themselves (like creativity, leadership, teamwork, and lots more). The idea was for users to use the app at work, build habits of wellness and productivity, and grow into the best versions of themselves.


Their goal is to sell the app to big businesses who want to invest in the well-being and productivity of their employees. But how could they convince users, and investors, that the app was simple and worth using?


First, they needed a product to test. After talking to our friends at Litebox and Indicius, the Brainpoints team already knew that a Design Sprint was the way to go. They brought in Purple Bunny to help facilitate the Sprint, dream up solutions, and design a prototype that could help users become their most productive selves.

It’s important that we validate the need and the interest of users.


Carlos

Head of Sales, Brainpoints

The solution: Narrow down the big idea and validate the product with a Design Sprint

The Solution

A Design Sprint was the perfect way to start tackling this challenge. We made a plan for a two-week process that would allow us to discover and generate new ideas, and test solutions. Here’s an overview of the Brainpoints Design Sprint process.

Week 0

Research and preparation

With discovery calls, expert interviews, and a UI Style Tile, we got as prepared as possible for next week's Sprint.

Discovery calls and expert interviews

We met with the Founder and Head of Sales from Brainpoints, and with a potential client from a multinational company to get a better idea of how the app could help its users and their employers.

Brainpoints

UI Style Tile

Brainpoints already had a basic brand manual with a logo, typography, and illustrations. We reviewed the brand with our fellow designers at Indicius, and decided to adjust Brainpoints's style. We filled a UI style tile with colors that transmit a sense of calm, icons that look less techie and more life-like, and illustrations that feel more human and relatable to users.

Typography

Brainpoints

Colors

#000F8F

#0099DC

#F1E0C5

#A3C4BC

#FF3E46

#FFB92D

#B6C4D2

#1A1A1A

Icons

Brainpoints

Week 1

Design Sprint

A Design Sprint has three basic stages. First, we agree on a problem worth solving. Then, we decide on a solution to try. And finally, we build a simple test to see if that solution will solve our problem. All that magic happens in just 4 days. Here's what it looked like for Brainpoints.

Monday

We started with a series of exercises to be able to find the key challenges of the project and take them on during the sprint. With these challenges in mind, we voted on a 2-year goal — our North Star throughout the week.


We also cast our votes for the 3 sprint questions- these were the key problems we wanted to find solutions to by the end of the week. With those defined, every sprinter imagined a possible solution, and drew up a detailed sketch of how it would work.

Brainpoints

Tuesday

Tuesday was all about decisions. Everyone voted for their favorite solutions, and the idea with the most votes moved on to the next step: prototyping.

Tuesday

Wednesday

Our design and illustration team made magic happen. They created a high-fidelity prototype of the Brainpoints app along with Esmile's illustrators in 8 hours, ready to be tested the next day.

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Personalization

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Categories

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Description

Thursday

We tested the prototype with 6 potential users, and each one gave us really valuable feedback. Overall, users were excited about the prospect of using the app at work, but got confused and overwhelmed by the amount of information provided in the prototype.

Users thought that this app would be valuable for their companies.

4/6

Users didn't notice (or didn't choose to tap) the part of the app where they could adjust their notifications.

5/6

Users thought that this app would be valuable for their companies.

6/6

Users found the explanation of each task to be really long, and none of them stopped to read it.

6/6

Honestly, it was a great process. For me, it was a totally new environment, and the work we did together was really fruitful.


Gabriela

Founder, Brainpoints

The result: Brainpoints validated their big idea, and got to kick off their project with user-tested data

The Result

At the end of this process, the Brainpoints team took home:


  • 1 high-fidelity prototype of the Brainpoints app
  • 1 comprehensive Design Sprint Report with recommendations for next steps
  • 1 UI Style Tile with assets ready to be prototyped and developed
  • Branding updates, including new icons and illustrations

During the Design Sprint, we designed Brainpoints's new style, and kicked off their project with a tangible prototype. The user tests proved that there was real interest in the app, and pointed out the main issues with the prototype.


The Design Sprint Report gave a summary of each day, and organized all the data from the user tests so that it can be used to inform the app's future design. We also analyzed the data and provided recommendations for next steps, like reducing the list of "points," shortening task explanations, adding visual aids, and complementing the app with in-person wellness consulting services.


While it was quite the task, we all had a great time. And the best part? We learned a lot about how harnessing our strengths through habit-building can help us lead healthier and more fulfilling lives. We hope the Brainpoints team can continue with their project soon!

I think it saved us a ton of time, we can already see better ways to improve and move forward.


Gabriela

Founder, Brainpoints

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