The Challenge
The pandemic was a trying time for everyone, but the tourist industry took the hit particularly hard. Closed borders, halted travels, and empty iconic destinations. And now that things are in the process of getting better, tech is stepping up to help adventure tourism come back better than ever.
Floodin came to life with one goal: to provide adventure operators with a powerful all-in-one video and photo editing tool that helps them capture, upload, and share their customers’ experiences from a unique perspective.
It lets them share mementos no one else could capture while simultaneously promoting their businesses.
As an app rapidly gaining ground, Floodin needed branding that matched its growth and ambitions. Their current branding no longer reflected the brand's stature: it was time for a reboot.
The Solution
In order to help Floodin come up with a new visual identity that felt fresh but also authentic to their values, we had to begin by listening to their founders.
Learning from the team that created the product gave us the feedback we needed to understand their goals and start working on their vision for the future. They knew their field and had very clear objectives for what Floodin’s visual identity should be.
Rebranding started with the logo but quickly expanded to the brand's entire visual identity.
The keywords? Simple, reliable, fun, and exciting.
Based on their needs, we created a branding plan that reflected their values and expressed the true personality that sets them apart from the competition.
Brand Sprint
When working on branding projects, we always start with the essentials: the brand’s current needs, its origins, and its ambitions.
Through a Brand Sprint Workshop, we got to know Floodin's values, what makes them tick, and how they wanted to apply those values moving forward. The fact that Floodin understood their needs and objectives very well was key in this process.
Doing the Brand Sprint Workshop helped us clarify where they were positioned, and their final goal, helping everyone involved envision Floodin's place in the market in relation to their competition.
Branding
The new logo was the first step. It needed to represent both the sense of adventure operators provide and the editing technology that powers the app.
The challenge was combining the elements that frequently go hand in hand in adventure tourism: the outer triangle represents a mountain and the staggered shape within represents a river or water flow.
Finally, the circle represents the red light most associated with a camera actively recording. Bringing the elements together was a challenge, but getting it done was extremely rewarding.
COLOR
TYPOGRAPHY
Heading bold type scale
Line height 122px; Margin bottom 32px;
Line height 47px; Margin bottom 24px;
Line height 42px; Margin bottom 16px;
Line height 36px; Margin bottom 16px;
Line height 31px; Margin bottom 16px;
ICONS
BUTTONS
Size
s
m
l
Primary
Contact us
Contact us
Secondary
Contact us
Contact us
Contact us
The right words to connect
Words connect people. If Floodin’s website is to attract adventure operators, it should connect with them much in the way the operator’s services attract their customers.
So we put particular emphasis on the web copies, taking them from the wireframe level to a production website ready to receive and convert customers.
Website Design
The Result
The adventure continues
This is just the start of a new road for Floodin. With an already strong position in the market and a brand new visual identity to continue to empower their growth.
Among the actionable benefits Floodin took from this process are:
An updated logo that better expresses their values and services
A consistent visual identity they can apply to future projects
A brand new website with optimized design and copywriting
With an updated visual identity and a rebranded website, Floodin can now focus on what they do best: help operators better connect with their customers by creating memories that will last a lifetime.
Chris Ullbrich
Co-founder
It was fascinating to work with a brand that is fearlessly moving forward towards their goals, constantly growing, and willing to do what is necessary to carve their niche in the market.
Our team can’t wait to see where this adventure takes us.
