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Branding + UI + Motion design
UX & UI Design
2016 - 2017
A data-driven mobile app that helps you answer the question ‘Who do I contact next?’ when looking to deepen old relationships or create new connections.
Create branding and key visual designs to capture Trecto's mantra, 'relationships are built over time', both in the sense that algorithms take time to learn your behavior, and that human connections take time.
We wanted to express this combination of being both data driven and human. Through moodboards and branding exploration, we provided 3 main concepts that characterize Trecto's mission of opening doors and creating connections.
The team ultimately chose a tetris-style theme that played on the "T" in Trecto.
Using a dating app-style swiping feature, we explored different ways to swipe through the cards and select the method of contact. The goal was to make it easy and intuitive for the user to scan through their suggested daily list of contacts.
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We created key screens related to Trecto's central user flows: browsing and editing contacts, and viewing your activity summary.
Micro-interactions contribute to the playful, inviting, human nature of the app.
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